It's official that Leighton Meester has been signed up by
fashion designer Vera Wang, to be the face of the label's new 'younger'
fragrance. The next Vera Wang scent in 2011 will be specifically aimed
at younger folk. Due to the segmentation, Vera then choices Leighton
When Vera is asked by American fashion industry magazine, WWD about the reason she chose Gossip Girl's Leighton, she replied:"[Leighton's] beauty, talent and spirit will inspire all the young women that I hope will enjoy this passionate new fragrance."
The advertising campaign for the perfume will be shot this weekend in Manhattan, by famous director Carter Smith, then promo images will filter their way into magazines from next summer.
Source : Sugarscape